Your business is all about the bottom line – whether that be sales or service. However, to be successful, you need to invest in great people to support your business goals and network with the right people to help grow your business. If you have not already embarked on the Linked In journey, here are a few reasons why you should invest some time into building a business profile.

1. Exposure

Research suggests that one in three professionals in the world has a Linked In account. This means that it is a powerful social network tool that you should be part of to ensure that your business has the best chance to market itself to potential clients and prospective talent. Basically, if you’re not on it, you could be missing out on a huge chunk of the market when it comes to branding and growing your business. Aside from a business profile, you have the option to invest in a company page which could open the gates to unprecedented numbers of followers and opportunities.

2. Attracting the right talent

Linked In allows you to advertise for any employment opportunities you have at any given time. And given there are over 500 million users worldwide, it provides an opportunity to tap into a very large candidate base. There is a very useful search function to allow you to specifically seek out and then engage with top talent for your workforce.

3. Networking

Building relationships and networking are key for business growth and success. This platform allows for you to do this quite easily and quickly. It’s all about connecting with new people who will then be able to connect you with even more people who may be beneficial for business. The more you can grow this network, the greater your reach and potential.

Where to next? Here’s what you can do to get started and keep you on the right track;

• Create a Linked In company page (free and user friendly)
• Ensure your profile details important information about your business, keeping in mind prospective clients and talent
• Include an attractive cover image – this is crucial for company branding
• If applicable, use the Products & Services tab to promote whatever it is that you are selling
• Keep the page alive, be sure to publish company updates
• Interact with your followers
• Grow your network by continuously connecting with new people and other businesses

It may seem like a bit of effort to get your business up and running on Linked In, however current statistics prove that if you’re not on it, you could be missing out on taking your business to the next level. Invest the time and you very possibly will reap the rewards in the future.